D.S.R. Route #44
D-DOT Route #78
IMPERIAL EXPRESS "LIMITED"
The current DDOT route #78 Imperial Limited had its beginnings -- amid much media hype -- back on Monday, May
26, 1958. Free rides, refreshments, pretty hostesses, and even a bus decked out in red carpeting, all helped to usher in
this new line.  Originally known as the
"Imperial Northwest Express," the DSR promoted this line as its alternative to
"rapid transit" -- sort of like a Detroit sub-way service, so to speak. This new "Rapid Transit" route was the longest
DSR
route to travel along a Detroit expressway, and was considered to be the
"Imperial" line of all of the city's express bus
routes. Supposedly, a new era in Detroit "rapid transit" bus service was now being launched.

Originally, the
Imperial Northwest Express provided service from Seven Mile and Inkster Roads in Redford Township,
to the recently completed City-County Building in downtown Detroit. It traveled along West Seven Mile Road, the scenic
James Couzens Highway, and then via the recently constructed
John C. Lodge Expressway -- which at the time was
only completed as far north as Wyoming.  Coaches would then exit the expressway at Temple, wind through a number
of downtown streets, and eventually arrive at the City-County Building, at Larned and Randolph streets.

After the last leg of the Lodge Expressway was completed during the early sixties -- which, by the way, was constructed
right through the wide center median of the former
James Couzens Highway -- the Imperial coaches would continue
to exit the Lodge at the Wyoming curve, operating locally along the Service Drive. The former James Couzens Highway
now served as the new expressway's service drive.

In the beginning,
Imperial Express coaches operated every ten minutes during the peak hours and 30 minutes during
off-peak hours, but by the mid-sixties headways had improved to 3 to 4 minutes during peak hours and 20 minutes the
rest of the day.  However, effective September 7, 1966, service along Seven Mile Road to Inkster Road was cut back to
Seven Mile and Grand River, while that same day additional trips were added to Inkster Road and Eight Mile. This branch
service, via Lahser and Eight Mile, was the result of the
Seven Mile Imperial Express being used to replace portions of
the
Eight Mile West bus line during peak hours. An additional shuttle service replacing the former Eight Mile West line
-- from McNichols and Lahser to Eight Mile and Inkster -- was also being operated by
Imperial Express coaches during
the morning and afternoon rush hours.
Service on the Imperial Express would remain unchanged through the remaining DSR years, as the line continued to
offer many far northwest-side city residents a fast, convenient, inexpensive and dependable means of transportation to
downtown Detroit. The
Imperial was also popular with many city employees who worked at the City-County Building.

By the time
DDOT arrived on the scene in 1974, headways averaged 4 to 6 minutes during peak hours and 28 minutes
during midday hours. During the early years under
DDOT, a number of route adjustments were made to the Imperial
line, but unfortunately, even the grand 'ol
Imperial couldn't escape the impending service reductions which came later.

During the late eighties, service along Seven Mile Road was extended to
Northville Hospital (west of Haggerty Road),
in addition to providing service into the
Livonia Mall, at Seven Mile and Middlebelt Roads. DDOT would also continue to
use its
Imperial Express coaches to operate shuttle service along the city's far northwest side. During the AM and PM
rush hours,
Imperial buses continued to provide some shuttle service between Lahser and McNichols to Eight Mile and
Grand River (Inkster Road) -- in addition to its branch service via Lahser to Eight Mile and Grand River.  Its coaches also
began providing evening shuttle service along Seven Mile Road, between the Livonia Mall and Grand River.  This service
operated between the hours of 5:30 and 9:30PM, after the regular express operation ended for the day.

However, effective, Tuesday, September 8, 1992, service along Seven Mile Road to the Northville Psychiatric Hospital in
Northville was discontinued, and the
Imperial Express service now terminated at the Livonia Mall. This would continue
until major route changes implemented by
DDOT took effect beginning June 25, 1994, and Imperial Express service
along Seven Mile Road was again cut back -- this time to Seven Mile and Grand River.

Since the day of its inception -- when
GM "old-look" coaches were first used to service the line -- the Imperial Express
has been serviced primarily by 40-foot buses.  However, beginning in the fall of 1989, one of the 60-foot, 65-passenger
Neoplan "articulated" coaches saw service on the Imperial line. This service was only for a short period, as the "artic"
coaches were eventually used on other lines.
Information for the above article compiled from data supplied by Jack E. Schramm, courtesy of "DSR Bus Routes, 1945-1975" (May-June 1993 edition
of Motor Coach Age magazine), in addition to information supplied by DDOT Senior Service Inspector Dennis Grooms, posted at the "DSR-2-DOT"  Yahoo!
discussion group. Additional info compiled from miscellaneous DDOT Route Service Maps and various DDOT service adjustment bulletins in the author's
possession. Imperial Expresss transfers courtesy of the Stanley Sycko Collection.
Click here to return to the "BUS ROUTE HISTORY" Main Page.
A 1969 DSR route-map of the Route #44 Imperial Express bus line
Effective September, 1966, peak hour shuttle and branch service was added along Lahser and Eight Mile
Roads, after the Imperial local service replaced the former
Eight Mile West bus line.
Meanwhile, equipment shortages during the late eighties had taken a toll on most of DDOT's
express service, as the department struggled to meet its scheduled pull-outs. Emphasis then
shifted to providing local service, with most of the express runs (previously top priority runs)
being filled only if equipment became available.  Eventually, many of the express routes were  
discontinued, while those that did remain were left with fewer trips. In 1975,
DDOT operated
a total of twenty express routes, but by the Fall of 1992, only five of those express routes --
including the
Imperial Express -- were still in operation.   

It might also be noted, that toward the late eighties,
DDOT gradually began adopting a new
terminology to describe its express service. Although some routes were still being referred to
as
"Express" routes, a number were being designated as "Limited" routes.  By the middle
nineties, those few express routes that still remained, including the
Imperial Express, were
now 'all' being referred to as
DDOT "Limited" routes.

Although the
"Imperial Limited" continued operations, its service definitely began falling on
hard times, as system-wide service reductions implemented by
DDOT over the years would  
continue to affect service.  Consequently, as the ridership numbers fell, the headways would
continue to increase.  By 1992, service operated only during peak hours, however, midday
service was again restored in 1996. By 1997, headways had increased to 15 minutes during
peak hours, and 30 minutes during midday hours.

Unfortunately, the downward trend has continued.  Today, service only operates with 20 to
30 minute headways, and only during the peak service hours of 5:00 to 10:00AM, and 3:00
to 7:30PM. In addition, only two rush hour trips are made over the former
Eight Mile West
bus route, but operating only as far west as Eight Mile and Five Points (the Detroit city limits).

Even if one was to disregard all of the hoop-la back in 1958, it could probably still be stated that the Imperial Express
has lived up to its name after all these years.  That grand old
 "IMPERIAL"  line-of-lines, launched by the DSR back in
May of 1958, still lives on today.  Unfortunately, it can also be stated, that the grand 'ol mighty one of many years ago
has indeed fallen, and barely hangs on for life!!


For more on the initial launching of the Imperial Express line, and the history of expressway bus service in Detroit
see the related article: "
THE HISTORY OF EXPRESSWAY BUS SERVICE IN DETROIT."
© 2006 (PAGE LAST MODIFIED ON 08-18-07)
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